Working together to transform the media of public service

Working together to transform the media of public service

Cadenabia Management Summit

Speed up the transformation journey in a singular public service group

Earlier this month, leaders of the Public Service Media (PSM) from 12 members of the European Broadcasting Union of Central and Japanese Europe gathered in Cadenabia, northern Italy, for 2 days to trade on the management points they face in working their organizations in a fancy and aggressive method. surroundings. Strategic advocacy, prioritization, digital transformation, company tradition and reaching youthful audiences had been simply a few of the points explored with a bunch of consultants, working in collaboration with EBU member relations and the Konrad Adenauer Basis.

Simply because the leaders of the PSM gathered in Italy, a bunch of greater than 40 leaders and managers of 28 members of EBU was coming back from Los Angeles after per week of immersion at UCSD Anderson on matters together with innovation technique and model administration. Their go to was one of many items of the Govt Program run yearly by EBU Academy that kicks off at IESE Enterprise College in Barcelona, ​​onward to Los Angeles after which to New York.

Combining exterior insights and the expertise of the European Broadcasting Union’s group

These are two examples of EBU’s collaborative initiatives with members to allow PSM leaders, managers and strategists to mix exterior insights on media transformation and enterprise environments with the teachings we share daily in our distinctive and trusted community of members. It displays our purpose of placing transformation on the coronary heart of our help for members in order that PSM organizations are match for the longer term and related to all audiences.

built-in technique

The European Broadcasting Union is including new impetus to those initiatives, with an built-in technique throughout your entire group overlaying 5 pillars: management and technique, group and tradition, digital transformation and expertise, operational surroundings, and content material and audiences.

Our Media Intelligence Service (MIS) develops a singular evaluation of key media traits and the way PSM organizations are intensifying their digital footprint. Working with the Technique unit, MIS can also be trying to the longer term, taking a five- and 10-year have a look at the media panorama with reviews that can be obtainable to members within the fall.

Our digital workforce developed particular person proposals for members, which embrace a deep dive into a corporation’s digital transformation to create a set of precedence suggestions. DTI/EBU conversion evaluations mapping the transition journey for members in Georgia (GPB), Greece (ERT), Lithuania (LRT), Luxembourg (100.7) and Romania (TVR) have already been produced, with Bulgaria (BNR) to be accomplished by the tip of the yr.

We’ve additionally launched a brand new format that permits small teams of PSM leaders to go to their counterpart in one other area to share classes realized about transformation and see the end result on web site, in studios, built-in newsrooms and workspaces. This yr’s first “A Day With” in Norway occurred at NRK, with visits to Finland (YLE), Belgium (RTBF) and Iceland (RUV) deliberate over the approaching months.

Elsewhere throughout the EBU, our expertise groups present technical options and assessments that embrace funding steering, formation of innovation roadmaps, and customised providers, whereas our authorized consultants work to make sure probably the most acceptable regulatory and authorized framework within the digital house, together with digital transformations and regulation Platform.

All of this work is complemented by group teams that deliver collectively consultants from throughout EBU and members to share data on essential areas of the transformation journey, together with the way forward for work, technique growth, platform-specific methods, younger audiences, social media, and built-in newsrooms. And plenty of different points.

Participation in a trusted surroundings

Returning to Lithuania from the Italian sanctuary of Cadenabia, Monica Garbasiauskaito Podriny, Normal Supervisor of LRT, stated: “Reforming our establishments, implementing digital transformation, attracting younger audiences, and creating the suitable workspace for our workers to thrive are all large challenges. Initiatives like this seminar, evaluation Digital transformation, MIS analysis, authorized evaluation and communities of consultants assist us sort out them in a trusted surroundings, gaining time and decreasing the dangers of going the improper manner. They actually underscore the advantages of working collectively and the strengths of our alliance of European public media.”

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