Nearly 80% Of Young Adults Get Financial Advice From This Surprising Place

Where do 80% of young people get financial advice? Forbes consultant

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You’ll be able to browse Reddit for the newest information and opinions. Or, you would possibly bask in lip-syncing movies on TikTok. However a lot of People ages 18 to 41 are turning to social media for one thing extra critical — recommendation about bank card debt and different monetary issues.

A survey commissioned by Forbes Advisor and performed by market analysis agency Prolific discovered that 79% of millennial and Gen Z members have gotten monetary recommendation from social media.

However ought to millennials, Gen Zers, or anybody else depend on social media to information their cash choices? Opinions amongst private finance professionals are divided.

Principal survey outcomes

  • 79% of People who’re millennials or Technology Z have gotten monetary recommendation from social media
  • 76% consider that monetary content material on social media has made speaking about cash much less taboo
  • 62% really feel empowered by their entry to monetary recommendation on social media
  • Reddit and YouTube are probably the most trusted platforms for getting monetary recommendation
  • 50% bought paid as a direct results of the monetary recommendation they acquired on social media

Do you have to belief private finance recommendations on social media?

Licensed retirement planning marketing consultant Jake Falcon, founder and CEO of Falcon Wealth Advisors, is skeptical about following the monetary recommendation unfold on social media platforms.

“There are a number of educators who can converse to normal recommendation, however the actuality is that everybody is completely different and what applies to 1 individual could not apply to a different,” says Falcone. “The massive drawback of getting recommendation on social media is that the individual giving the recommendation is probably not certified to take action.”

However, licensed monetary planner Brian Walsh, director of economic planning at on-line monetary platform SoFi, would not consider in ignoring all private monetary info you come throughout on social media. For instance, should you comply with the correct folks on Twitter, you would possibly discover “beneficial and various” details about private finance, he says.

“Social media tends to get a foul rap in relation to private finance, however it’s very unfair,” says Walsh. “Fortuitously, the great examples of sound monetary recommendation on social media outweigh the unhealthy. You simply need to know the place to look and how one can distinguish between the 2.”

Social media platforms are inundated with discuss cash

The overwhelming majority of millennials and Gen Zers say they get monetary recommendation from social media. However the place do they most frequently acquire monetary info? Millennials want Reddit, whereas Gen Zers want YouTube.

Nearly 7 in 10 of these surveyed (69%) obtain cash recommendation on social media a minimum of as soon as every week, and 1 in 4 bump into it day by day.

Social media sources the place younger folks obtain monetary info

Probably the most dependable social networking website for monetary info

Walsh says there isn’t a barrier to viewing and absorbing monetary info on social media platforms.

“It implies that folks can simply present and entry info. However in relation to one thing as vital and sophisticated as private funds, it worries me as a result of there isn’t a one-size-fits-all method,” he says.

As such, social media can heighten unhealthy and irresponsible approaches to reaching monetary targets, particularly for the reason that individual giving monetary recommendation is probably not certified to take action, Walsh says. Within the survey, solely 31% of millennials and Gen Zers usually examine the expertise and {qualifications} of individuals they supply monetary recommendation on social media.

Exterior of social media, folks surveyed primarily get monetary recommendation from household (35%) and web searches (33%). Using monetary advisors is comparatively uncommon (11%).

Walsh recommends LinkedIn and Twitter as the perfect social media sources for dependable private finance insights.

These two platforms enable folks to supply context, which is essential in relation to private funds. Different platforms have a tendency to supply content material that’s a lot shorter and infrequently lacks context.” “I stress context as a result of there aren’t a number of absolutes in private finance.”

Utilizing social media for budgeting suggestions, not ‘get-rich-quick’ schemes

As you browse social media platforms, a collection of economic matters pop up, similar to inventory and bond recommendation (the most well-liked subject monitored by respondents, at 57%), debt discount suggestions or retirement financial savings suggestions. The 2 least in style matters amongst these surveyed had been get-rich-quick schemes (11%) and borrowing cash (7%).

Varieties of recommendation younger folks obtain on social media

Half of the folks surveyed mentioned they made cash as a direct results of monetary recommendation on social media, however 28% mentioned they misplaced cash.

“Sadly, anybody can put up something on-line with out penalties — together with unhealthy or inaccurate recommendation about cash administration,” says licensed monetary planner and authorized personal wealth advisor Rick Nutt, a senior wealth advisor at LourdMurray. “I am a regulated advisor. There are some issues I simply can’t say, and for good purpose. You aren’t getting that filter on-line.”

Falcon recommends relying solely on social media for normal schooling about monetary issues, after which in search of in-depth recommendation from a licensed monetary skilled.

Licensed monetary behaviorist Kara McSud, managing director and CEO of non-public finance platform Cash Habitudes, notes that younger adults could also be extra prone to comply with the recommendation given by folks of their very own era than different generations. However generational recommendation comes with a dose of warning.

“Gen Zers adore influencers, a lot of whom receives a commission to advertise monetary recommendation, similar to recommendation on cryptocurrency,” says Macksoud. “What these influencers are abandoning is the chance and understanding wanted to handle all these investments.”

Monetary recommendation on social media is a boon for traditionally deprived folks

Whereas monetary professionals urge excessive warning in adopting monetary recommendation from social media, 78% of these surveyed consider they’ve larger entry to monetary recommendation now than they’d have as a part of earlier generations due to their identification, similar to race, gender, or earnings. .

Within the scan:

  • 72% of black respondents consider that their race has traditionally been a barrier to acquiring monetary recommendation
  • 65% of girls really feel the identical about intercourse
  • 57% of individuals incomes lower than $35,000 say their financial state of affairs would have been a barrier to getting monetary recommendation

In the meantime, greater than three-quarters (76%) of millennials and Gen Zers consider that monetary content material on social media has made speaking about cash much less taboo, and 62% really feel empowered by their entry to such info on social media platforms, together with In it 75% are blacks.

As well as:

  • 73% reported that social media has improved their monetary literacy
  • 66% consider they’re extra financially literate than earlier generations
  • 66% consider they’re extra financially literate than their mother and father of the identical age

Though social media has made monetary counseling extra democratized, licensed monetary planner Carl Holubowich, director of Armstrong Fleming & Moore, warns that younger folks must be looking out for monetary scams pushed by social media.

In a 2022 examine, the FTC famous that amongst 2021 fraud experiences that point out the age of the sufferer, People ages 20 to 29 accounted for 41% of fraud losses, in comparison with 18% for folks ages Between 70 and 79 years previous.

“Anybody can change into a sufferer of fraud,” says the US Division of Justice. “Scammers don’t double-down on an individual due to components similar to an individual’s age, monetary state of affairs, schooling degree, gender, ethnicity, tradition, capacity or geographic location. The truth is, perpetrators of scams usually goal particular teams based mostly on these components.”

In 2021, greater than 95,000 folks reported losses of practically $770 million resulting from fraud that began on social media platforms, in line with the Federal Commerce Fee. These losses accounted for a few quarter of all fraud losses reported in 2021. These numbers have prompted the Federal Commerce Fee to explain social media as a “gold mine for fraudsters.”


Social media is not going wherever, in fact. However neither does the presence of economic recommendation – and scams – on social media platforms.

With that mentioned, social media has damaged down some boundaries in private finance. Many millennials and Gen Zers say that platforms like Reddit and YouTube have made the subject of cash much less taboo, boosted their emotions of empowerment and, in some circumstances, made more cash.

Nevertheless, millennials and Gen Zers ought to hold their guard up in relation to monetary recommendation on social media on matters starting from shares to cryptocurrency. In any case, the survey discovered that only one in 3 folks between the ages of 18 and 41 had checked out sources of economic recommendation on social media.

“Be skeptical,” Knott advises. “As an alternative, method the fabric with an analytical eye, asking your self if this is smart or if one thing simply would not add up.”


This on-line survey of 1,009 American adults, Millennials and Technology Z, was commissioned by Forbes Advisor and performed by market analysis agency Prolific. The error charge was 3.1 factors with a confidence of 95%. Knowledge collected January 4-6, 2023.

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