TikTok Marketing 101: How to Get Started

TikTok Marketing 101: How to Get Started

TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers.

TikTok is over 1 billion monthly usersand in the United States, users spend approx 52 minutes a day in the application.

With this level of reach and engagement, TikTok offers a lot of unique ways for businesses to reach potential customers.

In this post, I will detail the benefits of advertising on TikTok, how to create a business profile on TikTok, how to navigate the Ad Manager, and what types of ads perform well on the social app.

What are the benefits of TikTok ads?

TikTok continues to improve its marketing efficiency and ability to increase revenue.

Around 2022 24% Marketers have found the app to be effective for achieving their business goals.

Progress won’t stop any time soon.

In 2021, TikTok users spent almost $2.3 billion on the app compared to $1.3 billion in 2020; This is a 77% increase in revenue!

And since TikTok ads reach a lot of people, the opportunity to get your product in front of the right audience is fairly easy.

How to build a TikTok profile for your brand

I’m curious How to Create a TikTok Business Profile?

Follow these five simple steps.

Step 1: Create your login

Visit the TikTok Ads Manager signup page and fill in the boxes with your business self-identifying information.

Click Submit Code and enter your verification code.

After verifying your account, you will be given the option to “Sign Up” to create your login.

Second Step: Build your account

Once your account is verified, you will need to fill in the basic information for your business.

This includes indicating your business location and currency preferences.

Here, you will also add your business name.

Step 3: Add business information

When you log in for the first time, you will see a pop-up form where you will add more details about your business and your billing information.

It is very important to enter your URL correctly to ensure that your site is working properly.

In order to pass the account review, the website will need to contain all the business information you previously entered, clearly list the products you display, and be relevant to what you want to promote.

Step 4: Select Payment Preferences

In your account, you will select whether you prefer manual or automatic payments.

Once you select your preferences, you will not be able to change them.

Step 5: Submit your account

Once you have finished adding your account information, you will hit submit, and within 24 hours, you will hear whether or not your account has been approved.

unacceptable? Here are the common reasons for rejection

  • See your URL format. Make sure it follows the recommended format.
  • Your website does not promote the product you mentioned, Or, your landing page didn’t adequately display the product.
  • Your product or service may be banned in your market. reconsidering TikTok Ads Guidelines for more information.

How to navigate the TikTok Ads Manager

There are four main areas you can navigate to from your site TikTok Ads Manager:


The dashboard provides a quick overview of your data and performance trends.

You’ll see a high-level overview of active campaigns, budget spend, and charts that track ad performance over time.


When you visit the campaign page, you will see all the campaigns, ad groups and ads that have been created.

You can make micro- and macro-scale adjustments for all of your ads and easily create new campaigns.


The assets page stores all of your advertising resources, including your events, designs, audience data, and your catalog.

The assets page will also be your primary source for creating and managing third-party tracking pixels, website pixels, and audience managers.


Here you will be able to create custom advertising reports that you can share with your team members. You will be able to customize each column as you see fit, or you can make use of one of the predefined templates.

What types of ads can you run on TikTok?

There are a variety of different ads you can run on TikTok. It is crucial to understand the different types of ads to determine if the format is effective for your business goals.

Here are the five types of TikTok ads:

  • Feed ads.
  • Brand acquisition.
  • TopView.
  • Branded hashtag challenge.
  • Branded influences.

TikTok Ads: In-feed Ads

In-feed ads have a similar look to the Instagram ads you encounter while clicking on endless Instagram Stories. It appears among other videos on the For You (FYP) page.

You are supposed to feel smooth with your TikTok experience. They are typically 9-15 seconds in format and carry a unique call-to-action (CTA) that can vary.

To keep the attention of the end users, these ads must be eye-catching and attractive. This will help improve the likelihood that the user will continue to interact with your ad.

TikTok Ads: Brand Acquisition

Once you open the app, you may see an ad immediately. That would be a brand acquisition announcement.

If you want to increase brand awareness to a large audience, then this type of advertising will be the best to achieve that goal. After the ad is served to the user when the app is opened, it will also appear in the FYP.

If you are a small business or just starting out with TikTok ads, this may not be the most effective advertising model. These ads can be very expensive due to their high reach.

Reviewing KPIs and performance standards will be critical when deciding which format to proceed with.

TikTok Ads: TopView

Based on brand acquisition ads, TopView ads are similar, but instead of the ad appearing immediately when the user opens the app, it is presented in your feed three seconds later.

TikTok Ads: Hashtag Challenge for Brands

Are you looking for a unique ad type for TikTok? Consider using a branded Hashtag Challenge ad.

When creating this type of ads, you will encourage users to create self-generated content with the hashtag of your choice.

When the end user clicks on your sponsored hashtag, they will be taken to a TikTok landing page with your logo, your website link, and a description of the challenge you are facing.

This information paves the way for end users to be creative.

It is important to remember that these ads require that you establish very clear objectives before launching the ad.

You need to decide if you want this hashtag challenge to increase awareness of your products, generate leads, or improve brand awareness.

Breaking it down from the details will help you set clear criteria for your hashtag challenge.

TikTok Ads: Branded Effects

Like Snapchat, TikTok allows brands to advertise with shareable stickers and filters.

These ads can run for up to 10 days and encourage end users to interact directly with your brand.

What type of content works well on TikTok?

Every social platform has a content style that will perform better than others.

Understanding the types of content that drive engagement will help you increase your Key Performance Indicators (KPIs) and help you avoid the trap of sharing purely promotional content.

Below we break down three types of engagement content on TikTok:


Why are end users attracted to TikTok?

They are looking for entertainment and a short escape. Brands can effectively speak to this audience through humor.

Presenting a problem sincerely and how your product solves it can be a unique way to present your product and solutions.


Was your name tagged in a “TikTok tips” video or a “TikTok hacks” video? Probably too many times to count.

The reason is that these videos are very informative and interesting.

Following a similar format can be beneficial for your brand. Show how your products will help your potential customers solve problems in a memorable and meaningful way.


Establishing a strong working relationship with influencers in your field can help you speak directly to your target audience.

Influencers have a unique ability to build a trusting relationship with a large number of followers.

This trust is valuable because they have the opportunity to provide a candid review and endorsement of your product.

They can talk to your audience’s pain points and be seen as a real and authentic source of information.


TikTok is set to continue its unprecedented growth.

With more new advertising opportunities available and updates being constantly made on the platform, the potential to grow your business using this platform will increase exponentially.

More resources:

Featured image: Kaspars Grinvalds / Shutterstock

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