Philadelphia Entrepreneurs Launch 'Saltete' Travel Guide Platform

Philadelphia Entrepreneurs Launch ‘Saltete’ Travel Guide Platform

With journey in full swing, a married Philly couple is rethinking the way to make exploring locations world wide simpler—beginning with their hometown.

Regan Fletcher-Stevens, a contract journey author, and Eric Stevens, a product supervisor and entrepreneur, have launched a singular publishing platform known as I askedA market for writers to create and promote specialised digital journey guides. The primary is about Philadelphia, and it is out there for $19.

“My purpose—our purpose!—is to democratize, to provide writers from anyplace, everywhere in the world, a platform to share their experiences, their superb writing, and their finest recommendation,” stated Fletcher-Stevens.

She added, “Within the almost twenty years since I have been working, as a photograph editor after which as a author, I’ve undoubtedly realized that it is exhausting to interrupt into this business.” “Particularly as somebody who, like myself, cannot afford to do an unpaid internship at {a magazine} in New York Metropolis or one thing related.”

Covid has gripped a lot of the journey business, and freelance writers have seen the alternatives dry up. Journey now bounces again once more, with TSA checkpoint sizes Match or exceed pandemic numbers.

The concept to capitalize on that with a brand new on-line platform, he stated, got here to Stevens in the course of the night time. He has expertise with this sort of factor. In 2008, he created, which permits beer lovers to seek out their favorites close by, and lets bar homeowners promote their choices

“Eric is all the time on the forefront of the tech business,” stated Fletcher Stephens.

In accordance with the couple, Salty can also be self-financing and utterly impartial. Its creation was attainable partially as a result of that they had moved again to Philadelphia from Brooklyn six years earlier, Fletcher-Stevens stated, “We have been sort of stunned by how sturdy and vibrant the technical and artistic neighborhood right here is — it is superb.”

Philly is a perfect place to launch the sort of enterprise as a result of it provides an excellent stability of quality-of-life alternatives,” stated Alex Hillman, Companion and Chief Technique Officer at Philly. 10k independent projecta bunch that “goals to get 10,000 freelancers to the purpose of sustainability,” in line with its web site.

“I just like the components of Philly’s enterprise tradition which can be about service and neighborhood. It tends to be extra about problem-solving than ‘altering the world,’” Hillman stated.


Cellular-optimized and GPS-equipped

To create Saltete—the identify is a mix of the phrases “salt” and “été,” which means “summer season” in French—the Stephenses have been impressed by nationwide hits like Substack, and sought native recommendation from husband-and-wife design studio Smith & Diction, positioned within the Bok Constructing.

As an alternative of a subscription-based platform, they determined to supply particular person journey guides for one-time buy. In contrast to printed guidebooks or downloadable PDFs, Saltete guides are interactive.

Optimized for cellular units and outfitted with GPS, the platform permits you to faucet into any part of the listing to seek out beneficial eating places, parks, and museums. It additionally exhibits them on a map, permitting you to get a greater understanding of the space from one exercise to the subsequent.

The platform goals to make issues simpler for writers as effectively, giving them the power to monetize their phrases.

“Regan and I’ve had many conversations through the years in regards to the numerous CMS and publishing instruments I’ve used, and the way irritating a few of them may be,” Stephens stated. “It was a lot enjoyable having the prospect to construct one from scratch…and actually take into consideration how one can make the workflow as enjoyable to make use of as attainable.”

Featured on the positioning now could be a “Information to Visiting Philadelphia with Children” by Fletcher Stevens herself.

Impressed by the expertise of a Delco native who launched Philly to her three younger daughters, it contains subsections like “What to see and do” and “Recommendation from native dad and mom we love” in addition to 160 suggestions from Fletcher Stephens herself.

Guides include tips obtained from people who live in the destination city

The information instructs vacationers on all the things from little-known inexperienced areas, to the way to navigate the vacationer locations of the outdated metropolis, and the place to go on a day journey out of city.

There’s additionally an itinerary part, with choices together with “Historic Philly” and “Rittenhouse and the Schuylkill River Path,” full with step-by-step actions, points of interest, and locations to eat, all with hours of working and strolling distances listed.

The potential for Saltete is limitless, the pair stated, with writers from throughout the nation and the world on the point of share their experiences and suggestions on the platform.

Fletcher Stephens added that also they are excited in regards to the alternative to collaborate. “I really feel actually glad that we’re working collectively on one thing that builds on each our experience and expertise.”

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