Parker hires loyalty, marketing and talent acquisition leaders

Parker hires loyalty, marketing and talent acquisition leaders

Picture courtesy of Parker

Comfort retailer retailer Parker’s Corp. has employed three new crew members to help the corporate growth and expansion Throughout the Georgia and South Carolina coast by enhancing advertising and marketing efforts, managing the loyalty program, and expertise acquisition.

Savannah, Georgia Parker owns and operates almost 70 shops all through the Georgia coast and South Carolina and launched a boutique $50 million expansion within the Charleston, South Carolina, market and past in 2019.

Among the many new hires at Parker’s are:

  • Nick Hand. As Loyalty and Model Supervisor, Nick Hand (left) designs and implements advertising and marketing campaigns that drive model engagement, enhance enrollment within the Parker’s Rewards loyalty program, and create customized buyer journeys. With expertise within the meals and beverage trade, he’s the previous Director of Digital Advertising and marketing for Tijuana Flats eating places, the place he managed all features of digital for greater than 125 areas throughout 4 states. Newsweek named the Tijuana Flats rewards program, underneath Hand’s management, the #6 loyalty program in America in 2021. He brings greater than a decade of expertise in graphic design, net design, website positioning, digital advertising and marketing, and model loyalty administration to his place at Parker. Earlier in his profession, he served as Director of Digital Advertising and marketing and Applied sciences for 727 Digital, Digital Content material and Digital Content material and website positioning Developer for AAA Nationwide and as a Senior Net Designer and UX Developer for GeoNorth.
  • Miranda Hendricks. Miranda Hendricks (heart), serving as Parker’s new advertising and marketing director, oversees Parker’s web site, print and digital media platforms and creates video content material that represents the corporate’s model and mission. Communications specialist, Hendrix brings 5 years of nonprofit, business-to-business and client expertise to her new place. Previous to becoming a member of Parker’s, Hendricks labored as a content material advertising and marketing assistant at Brewton-Parker Faculty in Mount Vernon, Georgia, the place she designed content material for web sites, brochures, press releases, electronic mail campaigns, advertisements, and social media. She additionally based her personal graphic design firm, Mevelyn Designs, and has labored as a graphic designer for 50/50 Girls on Boards and StartChurch. Her experience combines copywriting, graphic design, net design, social media administration, advertising and marketing technique and branding.
  • Vanessa Lenin. Because the expertise acquisition lead, Vanessa Lenin (proper) is an HR enterprise accomplice chargeable for Parker’s recruitment methods, and he or she oversees the recruiting crew. Serves as a liaison and advisor to the corporate’s management crew and implements expertise acquisition, variety and inclusion initiatives in addition to tradition and engagement methods that entice best-in-class companions, enhance organizational effectiveness, and leverage aggressive benefit to speed up progress. Previous to becoming a member of Parker’s, Lehnen labored as a expertise acquisition enterprise accomplice at Goodwill Southeast Georgia; Labored for CitiTrends’ recruitment division in Savannah; He served as a variety specialist and recruiter for the ATL analysis group in Atlanta.

Parker employs greater than 1,200 folks and completes greater than 125,000 transactions per day. The chain serves Southern-inspired Parker’s Kitchen meals created from scratch on website together with hand-baked Southern fried rooster tenders, macaroni and cheese, a breakfast bar, and each day specials. In accordance with the corporate, the Parker’s Rewards loyalty program, which has greater than 300,000 members, has saved Parker’s prospects greater than $15 million to this point. Parker is No. 99on me CSP’s 2021 Top 202 Order of retailer chains c in line with the variety of shops.

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