Nigerian health technology platform, Babymigo, is making motherhood easier and reducing maternal and neonatal mortality

Nigerian health technology platform, Babymigo, is making motherhood easier and reducing maternal and neonatal mortality

In line with the United Nations Kids’s Fund (UNICEF) in Nigeria 40 million women of childbearing age (15-49) expertise a disproportionately excessive variety of well being issues associated to childbirth.

In line with the World Well being Group (WHO), sub-Saharan Africa has the very best incidence neonatal mortality rate on this planet (27 deaths per 1,000 stay births), which accounts for 43% of all neonatal deaths on this planet.

Driving it dwelling, greater than 7 million infants are born in Nigeria yearly, however about 262,000 die at start.

In the meantime, the World Well being Group reveal That Nigerian girls have a 1 in 22 lifetime danger of dying throughout being pregnant, childbirth or postpartum/post-abortion, in comparison with 1 in 4,900 in developed international locations.

It is because many pregnant girls in Nigeria both can not afford healthcare or don’t obtain satisfactory healthcare as a result of lack of companies of their neighborhood.

Additionally, cultural elements, lack of schooling, and poverty can affect their healthcare decisions.

Therefore, Kimi Olawe (CEO) and Adelwe Olanrewago (Head of Product Advertising and marketing) based Child Migo to scale back maternal and neonatal mortality by offering sources and knowledge to expectant moms and moms.

The way it all started

Babymigo co-founder Kemi Olawoye; Supply: Supplier.

Olanrewaju studied Physiology at Ladoke Akintola College of Expertise (LAUTECH), Nigeria. Earlier than graduating, he began working as a product developer. He now has greater than ten years of expertise.

After college, he labored with pregnant girls and noticed their challenges, together with a scarcity of neighborhood assist, entry to healthcare professionals, and inaccurate info.

Then again, Olawoye studied physiotherapy on the College of Lagos Medical College. After graduating in 2014, she labored on the hospital, working to make sure mothers received the train and relaxation they wanted.

“We had quite a lot of mothers who did not find out about most of the medical circumstances on the market. And I knew that if they’d the fitting info even throughout being pregnant, it helped them throughout and after being pregnant. So my co-founder and I met in 2016, brainstormed concepts, toyed with the concept, she explains.

They began growing the product in 2017 and launched it in 2020.

Mr. Olawoye has over seven years of expertise in enterprise improvement, advertising and communications.

“We felt we had distinctive traits and experiences to carry to bear,” she says.

Make motherhood simpler with our many product choices

Screenshot of the Babymigo homepage

Babymigo is web platform that claims to scale back maternal and youngster mortality in sub-Saharan Africa, beginning in Nigeria, by offering expert-led info, instruments and sources throughout the community-led platform.

The platform works with girls at completely different levels of being pregnant and parenting journeys to empower, equip, and supply them with instruments and sources that enhance maternal and youngster well being outcomes.

If you join, it asks the place you might be in your parenting journey: pregnant, attempting to conceive, or already a father or mother.

“From an info standpoint, we’re conscious of the various distinctive cultural challenges confronted by pregnant girls and oldsters on the African continent. Our sources, instruments and knowledge are due to this fact particular and tailor-made to our Nigerian neighborhood.

“We additionally make sure that our info is expert-led to dispel myths about youngsters and pregnant girls. Most of the myths which are written in should not culturally validated. So, all articles and supplies we publish on our platform are accredited by specialists,” says Olawoye.

Moms can make the most of the platform’s instruments, such because the immunization calendar, which they’ll use to seek out out when their youngster wants immunizations and immunizations.

There may be additionally an ovulation calculator, which may be very helpful for girls who’re attempting to conceive.

Moms also can use the platform to ask questions and obtain responses from different moms coping with related points, with specialists available to validate the knowledge they obtain.

Gynecologists, paediatricians, midwives, nutritionists, content material creators, and social media managers make up the healthcare professionals of the corporate.

Furthermore, Babymigo provides superior native assist companies.

Customers can entry over 20 neighborhood teams primarily based on their pursuits, filter for particular discussions, and seek for customers or mothers inside a selected age group or location.

Its purpose is to make motherhood simpler by providing a number of merchandise, together with Bloomcare, the Digital Household and Girls’s Well being Clinic.

It additionally provides MamaCare, a maternity insurance coverage care plan. Babymigo companions with greater than 120 hospitals in Nigeria to offer supported childbirth and childcare companies to moms and their infants till they attain start.

PreggClass, a digital program for pregnant girls, offers their hospital help and psychological well being experience.

Nevertheless, we all know from our analysis that the expertise will not be ample to organize girls for motherhood and childbirth. So, we’re leveraging know-how as a result of we all know that girls can get to courses on a weekly foundation with know-how. They will additionally join with a gaggle of pregnant girls and share signs and experiences.”

How sustainable is Babymigo?

The corporate generates income from its choices, together with MamaCare and PreggClass.

“As a result of we work with greater than 120 hospitals, the price of MamaCare varies relying on a number of elements, together with the kind of hospital the mom prefers (luxurious or not), her plans for a caesarean or vaginal supply, and whether or not the start is single or a number of births,” she says. Olawi explains.

Relying on their decisions, mothers could make a one-time cost of as little as 100,000 yen ($217.16) or extra to entry the service.

In line with Babymigo, the fee covers prenatal care, supply, and hospitalization throughout and after childbirth, particularly for moms who’ve had a C-section. It additionally contains childcare and immunizations till the kid reaches one yr of age.

The month-to-month fee for PreggClass packages ranges from JPY 1,000 (US$2.17) to JPY 2,000 (US$4.34) and runs from the time of conception till two to 4 weeks after start.

It additionally generates income from promoting.

In line with the corporate, it has acquired funding from outstanding firms, together with Fb and Google.

In 2018, he was a part of Google’s Google Launchpad Accelerator and one of many recipients of the Google Black Founders Fund 2021.

She has acquired quite a few awards, together with the GIST Excellent Girls Entrepreneur Award and the AXA FemTech Accelerator Program.

Since its launch, Babymigo says it has reached greater than 1 million mother and father and has greater than 200,000 customers.

The corporate intends to broaden its attain to extra moms as a part of its enlargement technique. It is usually trying ahead to growing and launching extra assist companies for the mom even because it plans to broaden its attain into Ghana and Kenya in 2023.

Babymigo desires to succeed in distant areas by launching a USSD service, making its platform and resolution extra accessible to rural girls.

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