How to find the right social media manager

How to find the right social media manager

Unsure of who to hire to manage your social networks? Here are some of the basic skills needed to do the job right.

by Bobby Usinski From Music 3.0

If you’re like most musicians, you’d rather spend your time creating new music than working on social media. The problem is that we all know how important social engagement is when it comes to maintaining and growing your audience. As a result, many artists prefer having someone dedicated to handle their online presence. The problem is that most artists aren’t exactly sure what this entails. For some guidance, let’s take a look at what most companies look for in a media manager.

PostBeyond I looked at 1000 ads To find out exactly what makes a good media manager and the responsibilities to be expected from the position.

The top 5 tasks expected of a media manager are (in order of importance):

  • media strategy
  • Paid social
  • Brand awareness
  • community management
  • Public relations

Even if you don’t use paid social advertising, media strategy, brand awareness, community management, and PR are all tasks an artist needs even if you’re not aware of it. Just knowing that these tasks are expected will kill many applicants who are unable to work.


In terms of skill sets, most media managers are expected to be proficient with these platforms:

  • Facebook
  • Twitter
  • Instagram
  • Youtube

Understand that the data has been collected from a wide variety of companies, so it may not align well with the needs of the artist or poster. In fact, you may want to add tik tok Near the top of the list and maybe even delete Facebook and Twitter if your audience isn’t on those platforms.

other skills

It was also sometimes expected that media managers would have additional skills in design tools such as Adobe Creative Suite And the canvasPlus some video editing experience as well. However, it doesn’t matter how the media and tools used are created as much as it happens in time and seems to represent the artist’s brand.

be specific

The real key to finding a media manager that fits your business is to be as specific as possible about the expected tasks. This may include some of the tasks described above, but may include some others specific to your needs. The key is to clarify them beforehand.

Try to get some examples of previous work, and even provide a small job before hiring to make sure you fit in. Some companies use a paid trial period with an hourly increment after that period ends as an incentive, which also gives you a chance if the person’s skills don’t live up to your expectations.

Above all, don’t hire someone just because they’re “on TikTok all the time.” Using the platform is as far from management and promotion as the apple tree of apple pie. In order to realize your online strategy, you need a professional, or at least someone who can grow into one. Clarifying what is expected of them will make it easier for both of you.

Bobby Usinski Producer/Engineer, Author and Trainer. He has authored 24 books on recording, music, music business, and social media.

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