How social media improves apparel industry dialogue

How social media improves apparel industry dialogue

The Authorities of Bangladesh entered right into a collaboration with the German Federal Ministry for Financial Cooperation and Growth (BMZ) in July 2020 to implement the ‘Sustainability within the Textile and Leather-based Sector’ (STILE) undertaking by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH within the garment sector (RMG). A variety of applications together with the promotion of occupational security, environmental safety and social dialogue have been carried out below this undertaking to enhance compliance with social and environmental requirements within the textile, garment and leather-based trade in Bangladesh.

Begin the Milli program

Bangladesh has come a long way Because the collapse of Rana Plaza and the tragedy of Tezrin that has engulfed the trade, it has raised severe questions on compliance. The nation’s attire trade has been rising because the tragedies, and daring steps have been taken to advertise occupational security and well being by initiatives together with the Nationwide Work Damage and Employment Damage Insurance coverage (EII) Scheme, in addition to the formation of the Hearth and Constructing Security Conference. in Bangladesh and the Coalition for Employee Security in Bangladesh. A number of applications selling staff’ rights and security, labor unions, minimal wages and job safety have additionally been launched since then.

Simply Type takes a better have a look at “Mili” catering to the communication factor of the STILE undertaking.

The communication element of STILE makes use of consciousness, data and training campaigns to enhance compliance with social and environmental requirements. It additionally introduces girls’s cafes and the central capability improvement measures of the Manufacturing unit Committee.

The ‘Mili’ drama collection was born out of the necessity to provoke a social dialogue between staff and administration, spreading data about labor and human rights, whereas additionally empowering staff to advocate compliance with social and environmental norms. The undertaking is about getting ready administration and plant committees to handle complicated points confronted by their staff whereas strengthening communication channels on the similar time.

The gaps within the trade have been recognized with the assistance of background materials and media behavioral research performed for the mentioned goal group. As Naqib Rajab Ahmed, Crew Vice President and Program Guide at RedOrange Media & Communications explains: “There have been no well-established channels of communication both between staff and administration or amongst feminine staff usually. The reality is that male staff nonetheless have a working understanding of social media and the cell phone in comparison with girls.

One other hole that was fairly evident was the main target of most manufacturing facility homeowners on “enterprise progress” and “reaching manufacturing targets” moderately than addressing human rights or employee welfare points which are typically left unaddressed. If the accountable individuals are usually not skilled sufficient to determine such points, they aren’t raised to the highest administration.”

Miele: an progressive answer to enhance dialogue within the attire trade

A brief compilation video for the collection “Milly Drama” on YouTube

As a inventive answer, the drama collection titled “Mili” was created which depicts the lifetime of garment and textile manufacturing facility staff in its finest type. The collection revolves round a gaggle of garment staff from completely different backgrounds and walks who work in the identical manufacturing facility. The struggles of their each day lives within the private {and professional} realm are woven into the story together with the methods by which they take care of it, together with the committees and people within the division who’ve entry to them. This audiovisual medium, testimonies say, is extra enticing to staff as a result of they will join with it emotionally and draw parallels with it of their actual life.

Nonetheless, this was not the one help provided. By the undertaking’s multi-stakeholder partnership, roughly 12 girls’s cafes have been arrange by NGOs, often near the place the employees dwell and work. These are usually not the normal espresso retailers serving drinks however a spot for staff to socialize and socialize after work. It has develop into a focus for staff to not solely community however a help middle the place they will work on constructing their capabilities. The NGO runs gentle skills-building programmes, similar to coaching on staff’ authorized rights, negotiation and communication abilities. That is largely carried out with the infotainment drama collection Millie.

Ladies’s cafes additionally present customized help, provides Anneke Magendans, Crew Chief of the Communication Part at STILE. “The employees can become involved and search help relating to household issues, home violence, and so forth. from the managers and coordinators within the café. Authorized recommendation and counseling on issues can be supplied in case it’s wanted.”

She provides, “The thought was to develop capability by social media campaigns. The employees have been sensitized in order that they begin to arise for his or her rights but additionally perceive the duty and environmental issues and gender points surrounding them. This was a push in direction of sustainable progress with the encircling surroundings. Furthermore, the manufacturing facility committees needed to be properly geared up to take care of the issues of the employees and carry them ahead to the administration, and the Milly Chain was one of the crucial vital aids on this studying.”

To begin a social dialogue and use social media, a Fb group was additionally arrange that engages staff in actions across the drama and supplies a typical area to share what they’ve discovered. As well as, studying and help supplies have been curated on a center and senior administration web site utilizing small animated movies, that are open entry for continued improvement. The purpose was to create an enabling surroundings for staff to boost their issues and to work collectively with administration to enhance compliance with social, gender and environmental requirements.

75 factories have been chosen to run this program by the Bangladesh Garment Producers and Exporters Affiliation (BGMEA), the Bangladesh Knitwear Producers and Exporters Affiliation (BKMEA) and the Leather-based and Footwear Producers and Exporters Affiliation of Bangladesh (LFMEAB) collectively. In every of those factories, the members of the manufacturing facility committees had been skilled by a gaggle of trainers who initially obtained coaching from the associate organizations.

The undertaking is at the moment being carried out by a tripartite consortium made up of Share GmbH, Pink Orange Media and Communications and the Bangladesh Leather-based Abilities Heart of Excellence Restricted (COEL). It’s in its second part of follow-up with factories, staff and trainers from the affiliation.

Mili is only one initiative in Bangladesh the place different stakeholders within the RMG, textile and leather-based sectors are working utilizing numerous instruments (together with communicative ones) to enhance trade requirements.

Members’ opinions and employee’s voice

Mili Mission member organizations and a few garment staff who’ve obtained the coaching had been eager to completely share their suggestions on the general expertise with Simply Type:

Leighton Choudhury, Govt Director On Songshoptaque:
“This coaching program makes garment staff extra conversant in the problems that have an effect on them every day, and it additionally strengthens their relationships with manufacturing facility homeowners. Garment staff profit from gender points and authorized rights addressed within the coaching programme. As well as, neighborhood cafés enhance socialization, dialogue, and supply daycare facilities for his or her kids.

“Reside theater touring throughout the nation in a roadshow-type format with people songs and native dialects is a well-liked solution to perform applications like this. We use a web-based platform with a video-style mini-drama collection as a result of we don’t have the capability or sources to create native theatre. Ladies In Bangladesh they aren’t very conversant in social media however they’re catching on rapidly and meaning we will get these key messages out to the lots quicker.”

Hosni Ara Nakib, Program Coordinator In Karmojibe Nare:
Digital coaching supplies in addition to audio-visual instruments similar to drama collection are a superb addition to the normal coaching strategies we used earlier than. Moreover, we respect the inclusion of latest matters within the coaching supplies similar to environmental requirements and gender.”

Arifa from SnowTex Apparels Ltd, Dhaka:
“I watched all 9 of Millie’s episodes. I knew we needed to speak to manufacturing facility committees to forestall environmental degradation in the identical manner that Millie did. We had been heartened to see what Millie did on this regard. I additionally knew that if kids had been stored in daycare on the manufacturing facility, they may For the employees to keep away from the psychological stress which helps them of their work. I’ve requested a lot of my co-workers to observe the drama collection from which they may discover ways to work higher within the manufacturing facility.”

Shimo Akhtar from Eco Attire Restricted, BSICIC Industrial, Tongan:
“From the drama collection Millie, I discovered about various kinds of violence towards girls and the way it may be prevented. I additionally discovered how staff can dwell in concord by serving to one another.”

Sohel from Azad Apparels Pvt Ltd, Dhaka:
“I feel there may be a whole lot of vital data introduced within the drama that the garment staff will profit from.”


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