How Much Do Social Media Managers Make?

How Much Do Social Media Managers Make?

How much do social media managers earn? Well it depends.

We know this is probably not the answer you’re looking for, but it’s the truth. Salary ranges are affected by everything from geographic location to years of experience and more.

Fortunately, tons of resources have collected data that represents these variables. If you are looking for an average salary on social media for your unique position, you will likely find it in this article.

We’ve aggregated data from sources across the web to give you everything you need to know about average social media manager salaries. Use this information to set fair expectations and negotiate your pay.

What is the average salary for a social media manager?

Social media management has gone from being questioned as a career path to becoming a full-fledged team process. These new conditions make companies compete to secure talent, creating an ideal market for those looking for a job in social media.

Let’s take a look at how all this change affects the base pay of social media managers of all categories. Here are the salary ranges you can expect by geographic market, industry, experience, education, and gender.

How much do social media managers earn in the United States?

Social media managers working in the United States can anticipate salary fluctuations based on the region they work in.

As of September 2022, the median salary for social media marketers across the United States was a base salary of about $70,000 with opportunities up to $6,000 in additional compensation.

source: built in

Here’s how that number changes when you look at certain cities across the United States:

According to a recent study from Upwork, more than 40 million American workers expect to work remotely in the next few years. If you are a social media manager count yourself among them, you are looking at it Average salary of $71,000.

How much do social media managers earn in Europe?

According to the findings of the UK and Ireland edition of the Sprout Social Index™, recruiting social media talent is the number one challenge facing European social media teams today.

A curated list of the biggest challenges facing British and Irish social media teams.  Hiring experienced talent takes the lead.

Thanks to the growing role of social media in Europe, recruitment is becoming more competitive in the region. Here are the average salaries that social marketers can express in countries across Europe, according to glass door:

How much do social media managers earn in different industries?

When it comes to the social sphere, some industries seem to outperform others.

It may be due to audience participation or content creation opportunities. Whatever the case, this social performance is often reflected back in a social media manager’s earnings.

Zibia They divided their social media manager salary data by industry and found that professionals working in:

  • The tech can expect an average salary of $76,786.
  • Manufacturing can expect an average salary of $71,841
  • Finance can expect an average salary of $68,394
  • A retailer can expect an average salary of $68,247

How much do social media managers make based on experience?

Social networks have officially been around for long enough for us to notice the long-term career trajectories of a social media manager. This means that there is new data about what marketers can expect as they gain more experience.

Rachel Karten, social media consultant and author of the book Link in the newsletterincluded 1000 social marketers Compensation trend analysis. Her research found that:

  • Social media professionals with 1-3 years of experience earn an average salary of $56,605
  • Social media professionals with 3-5 years of experience earn an average salary of $64,320
  • Social media managers with 5-7 years of experience earn a median salary of $78,129

How much do social media managers earn by gender?

Gender pay disparity is an ongoing problem in marketing, where The average gross wage gap for full-time workers is 12.6%.

These contradictions also exist in the realm of socialism. Karten’s compensation survey on social media looked at average salary by gender and found that:

  • Men earn an average salary of $78,989
  • Women earn a median salary of $71,223
  • Non-binary individuals earn an average salary of $63,536

How much do freelance social media managers earn?

Independent social media managers and consultants have the ability to control their workload, and thus control their income. Maintaining that cash flow starts with setting the right fees.

info from until work It shows that the average hourly rate for social media managers ranges from $14 to $35.

Project-based pricing varies by business size and project type. For example, the average cost of account management services for a small business is between $400 and $2,000. On the other hand, larger companies may pay anywhere from $2,500 to $10,000 for the same services.

3 driving directions Social media manager salary Expectations

The current state of the labor market in the United States not confusingat least.

Despite this, current and aspiring social media managers should remain optimistic. In a world where social trends shape everything from consumers’ buying habits to brand reputation, social network managers aren’t “fun”. It is important for business.

To better understand the other drivers behind the above statements, let’s take a look at three trends that influence the social media manager’s salary expectations.

Salary expectations reach pre-pandemic levels

During the onset of the COVID-19 pandemic, many job seekers lowered their salary expectations in favor of stability in turbulent times. according to A recent report from Glassdoorthese expectations are rising again.

The amount of money job seekers expect when looking for a new job increased by 43% from the first quarter of 2021 to the first quarter of 2022. Today, job seekers expect to earn 34% (or $9,253) more than their current salary. .

That number was closer to $7,000 before the pandemic, so there is still some work to be done to close the gap. But, if this sharp growth is any indication, it is that those in the business and technology sectors may make up for those losses faster than expected.

Social media roles are becoming more specialized

How many people are required to manage a strategic presence across multiple social networks?

In today’s social scene, there are quite a few.

Screenshot of a LinkedIn post from Kevin Graham, Director of Social Media at Manscaped.  In his post, he breaks down many of the responsibilities that go into managing social media.

Consumer use of social media has risen steadily over the past few years. More people are turning to social networks to connect with and around businesses, creating new opportunities within the channel. Coincidentally, this also creates more work for social media teams.

A quick search of any job board will reveal many new titles that fall under the social media management umbrella. Each of these new roles calls on their social media skill set, whether it’s account management, data and analytics, content creation, or customer care.

This increase in departmental scope has created new paths for career advancement, helping social media managers to demand more executive-level titles and higher salaries.

SMMs talk about unfair expectations

Saying that social media has evolved over the past few years is like saying “the water is wet” to a social media manager. However, those who work outside the social sphere may not share the same understanding.

This separation has resulted in the posting of many jobs that require the work of an entire team of one person. It’s an outdated idea of ​​what a social media manager can accomplish on their own, and even worse when it comes to an old salary.

Many social media managers have taken to #MarketingTwitter to express their frustration with these mismatched expectations. To better understand the conversation, we used Sprout Social’s advanced listening tool to analyze tweets sent on the topic from January 1, 2022, to August 17, 2022.

We found that since the start of 2022, 2,183 authors have paid more than 430,000 posts after speaking out about discrepancies between job and salary expectations for social media managers. This tweet is from Tweet embed Summarizes the conversation well:

Social media managers are experts when it comes to raising awareness for brands and causes. As they rely on these skills to defend their career and salary growth, we will continue to see gains in average salaries.

get the Social media manager salary you deserve

When it comes to salary discussions, preparation is essential. Collecting market-specific wage data before starting a conversation can ensure a fair negotiation process. You have to know your value.

If you want to know more about your growth path in the wild world of social media, check out this guide to social media careers. We’ve got the inside scoop on seven different career paths so you can find the job of your dreams.


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