How I used performance review to increase my freelance income

How I used performance review to increase my freelance income

  • Rebecca Nouri is a contract author specializing in human sources, productiveness, jobs, and entrepreneurship.
  • She entered 2022 with a brand new technique after being trustworthy about seven features of her enterprise.
  • By March, she had tripled her revenue, and by July, she was incomes 4 instances her common month-to-month revenue for 2021.

as such freelance writer Specializing in matters like HR, productiveness, jobs and entrepreneurship, I produce content material about worker efficiency evaluations, 360 diploma evaluations, and the distinction between forwarding (damaging) suggestions and enhancing it (constructive). However I all the time get pissed off that the self-employed haven’t got entry to the identical precious enter.

So, in January 2022, I used my data of development and improvement to conduct a evaluation of my freelance efficiency – a course of I might suggest all freelancers to strive.

My shallowness included seven classes: writing high quality, social perception, shopper administration, cash, productiveness, aspect initiatives, and work-life stability.

I approached every of them by asking thought-provoking questions and utilizing the solutions to develop my enterprise. Outcomes? I tripled my revenue by March and began making £3,000, or about $3,700, a month whereas working fewer hours every week. By July, she began making £4,000, or about $4,900 USD. These are the precise questions I requested.

You price the standard of my writing

The questions I requested have been:

  • What does my editor say about my writing?
  • Who’re the writers I like probably the most and what do I like about their work?
  • How can I enhance my writing course of?

My writing was the central focus of my efficiency evaluation – I could not justify elevating my costs or working with big-brand purchasers with out ensuring my articles have been polished and a pleasure to learn.

I searched Google Docs feedback to disclose the most well-liked feedback, which have been that I wanted to sound extra assured in my writing. I ditched the passive voice, minimize modifiers like “actually” and “completely” out of my sentences, and took on-line writing programs to learn to analysis and construction an attractive article stuffed with examples. Write podcasts like “Freelance writing coach“I turned my new greatest buddy, and I spent hours consuming content material for such nice writers as Kat Bogard, Roshi Zalani, and Elise Dobson. Then I practiced and educated till I felt extra assured in my model.

It has elevated my social imaginative and prescient

The questions I requested have been:

  • Who’s my viewers and the place will they discover me?
  • How can I contact my fellow freelancers?
  • How can I enhance my portfolio?

The most important problem I confronted in reviewing was remodeling myself from an invisible, low-paid ghost author into somebody with bragging byline—nice for attracting new purchasers in my area of interest but in addition important when making use of for brand new writing assignments. This implies writing free visitor posts on high-profile websites like ZapierWhich opened many doorways for me. Potential purchasers see my byline linked to printed work and ask me if I am out there to write down for them as effectively. I’ve additionally centered on constructing LinkedIn connections by commenting on posts and optimizing my profile for search engine optimisation to convey excessive paying SaaS purchasers on to my direct messages.

Right here is an instance of one of many direct messages I acquired:

Topic: I’m searching for a contract content material author

Message: Hello Rebecca, I’m searching for a contract content material author to assist us right here at [company]. We’re SaaS Fintech and will likely be searching for somebody to assist us with just a few articles a month, together with each blogs and case research. I really like to talk 🙂

However social imaginative and prescient is not nearly purchasers – I additionally acknowledge the worth in making associates with fellow freelancers who present help and redundancy and in addition refer purchasers to me. As a hardcore introvert, I am not probably the most vocal on the web, however I’ve discovered wonderful teams of freelancers lurking on Twitter, in Fb teams and Slack channels, and in Freelance peak Membership neighborhood.

I’ve been trustworthy with myself about managing my purchasers

The questions I requested have been:

  • Who’re the shoppers who pay the value I deserve?
  • Which purchasers supply work in my specialty?
  • Who’re the purchasers that present initiatives that advance my ability set?

With my quickly increasing portfolio, the following step was to take a more in-depth have a look at my purchasers. I weighed my time speaking with them and writing their articles with the cash I earned every month.

Previous to my evaluation, I labored with a number of digital advertising businesses that every assigned me writing initiatives for dozens of their purchasers. It was overwhelming. Requests for tight shifts have been the norm, and each month new company purchasers ready for me to be quick.

I terminated my relationship with seven purchasers after my evaluation. They excluded themselves from working with me if the speed was too low, or written work wasn’t my main, or initiatives did not permit me to develop a brand new ability, similar to updating content material. As an alternative, I turned my consideration to writing for SaaS firms and used the identical inquiries to display screen new purchasers earlier than signing a contract with them.

I made a plan to make more cash

The questions I requested have been:

  • How a lot can I cost per article?
  • How a lot cash do I need to earn every month?
  • What sorts of clients pays probably the most?

Previous to my evaluation, I labored throughout my youngsters’ naps, early mornings, evenings, and weekends to earn simply £1,000 a month, or about $1,220. Rising my hours hasn’t been to achieve extra choices, as I nonetheless have my three-year-old at dwelling. However with seven years of writing expertise, I can discover purchasers who’re prepared to pay what I deserve.

Earlier than 2022, I used to be engaged on 1,000-word articles at $0.03 per phrase, which used to take just a few hours to analysis, write, and refine. However with a stronger portfolio and a strategic method to shopper administration, I now write for SaaS firms that pay me as much as £375, or about $450 per article. I work on fewer articles and earn thrice as a lot.

My aim is to achieve $10,000 monthly by January 2024.

I created my very own schedule to achieve peak productiveness

The questions I requested have been:

  • What number of hours per week do I work?
  • When do I’ve one of the best focus?
  • How can I higher keep on prime of workloads?

I have not analyzed my hours earlier than, however Toggl The app revealed that I spent 25 hours every week on a variety of clerical and non-billable duties similar to billing, analysis, and shopper communication. Simply turning on the time tracker killed my procrastination and decided that I labored sooner and tougher within the early morning. So, now I am loading my days up entrance to achieve peak circulate.

I’ve additionally began to depend on her asana As a mission administration system to provide me a crystal clear overview of my writing initiatives and the duties I’ve on my board.

Mixed with modifications I’ve made to managing my purchasers and taking fewer excessive paying initiatives, I’ve lowered my working hours to only 15-20 hours every week.

Added some aspect initiatives

The questions I requested have been:

  • How can I earn passive revenue as a contract author?
  • How can I exploit my writing for good?
  • What ardour initiatives can I make investments my time in?

Consumer work has been my focus, however many freelance writers have run right into a wall the place they need to department out and work on aspect initiatives – I’ve a few issues I am excited to discover.

The primary is a fertility-based affiliate web site stuffed with content material to help ladies making an attempt to conceive naturally – a subject near my coronary heart. The second is one-to-one electronic mail teaching for freelance newcomers to assist them keep away from all of the errors I’ve made over time.

I made my work-life stability non-negotiable

The questions I requested have been:

  • How can I dedicate extra time to my household?
  • How can I create higher boundaries between work and residential?
  • How do I prioritize my well being?

My household will all the time be my prime precedence – and my efficiency appraisal has allowed extra time to spend with them and extra money to spend on them. My youngest youngster has further wants and is being evaluated for autism, so I should have clear boundaries between work and parenting.

This typically means writing early within the morning when my household continues to be asleep. However I additionally prioritize my sleep with early nights and apply mindfulness to scale back the potential of fatigue.

The most effective half? Now we have two household holidays to stay up for this yr, all pushed by growing my revenue from freelance work.

#efficiency #evaluation #enhance #freelance #revenue

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