Social media influencer Lacey Jane Brown posed in her Kansas City Chiefs jersey during a game at SoFi Stadium during a Los Angeles Chargers game.

How a Kansas woman goes to NFL games and becomes a TikTok star

Social media influencer Lacey Jean Brown posed in her Kansas City Chiefs jersey during a game at SoFi Stadium during a Los Angeles Chargers game.

Social media influencer Lacey Jean Brown posed in her Kansas Metropolis Chiefs jersey throughout a recreation at SoFi Stadium throughout a Los Angeles Chargers recreation.

It was Week 5 of the NFL season, and the Kansas Metropolis Chiefs have been residence with a one-point victory over the Las Vegas Raiders: 26-year-old Lacey Jean Brown — a Kansas “farm woman” shortly rising as a TikTok influencer — stood in. Arrowhead’s deafening pitch, her nails painted black, her crop high white, her hair silvery blonde, as popcorn rained from the sky.

“I believed to myself, moreover Brittany Mahomes, who may this be?” posted to her More than 560 thousand followersa joke a couple of quarterback’s one time spouse Spray fans with champagne. “That is when I discovered the suspect.”

The quick digicam tilts again to KC Wolf and Brown grinning large. For the KSU enterprise graduate, who grew up on a wheat farm exterior small Oakley, Kansas (inhabitants 2,000), it was a second in a journey she would by no means have anticipated.

A day earlier, on Sunday, October 9, Brown had flown to Washington, D.C. to ship messages to TikTok and Twitter Instagram followers (112,000 of them) from two video games in at some point: Washington leaders towards the Tennessee Titans earlier than a fast drive to Baltimore for the Ravens’ residence recreation towards the Cincinnati Bengals.

After the Chiefs recreation on Monday Night time Soccer, she would journey to Chicago for the Bears, to Seattle for the Seahawks and so forth. It was all a part of an insane problem to hit 32 residence runs in 73 days to interrupt a Guinness World Record from 74.

she He did it, although not formally Guinness World File, Journey 27,000 miles—greater than the circumference of the Earth—between September 29, starting with the Bengals’ victory over the Dolphins, and ending December 11 in Nashville, Tennessee, with the Titans’ loss to the Jacksonville Jaguars.

Alongside the best way, within the crowded and hyper-competitive social media world the place tens of millions of TikTok and Instagram customers agonize over constructing their manufacturers via area of interest fame, Brown has finished simply that, residing as much as her personal prediction that she’s going to realize one thing particular.

“I’ve at all times had large objectives and large goals for myself,” Brown – @laceyjanebrown on social media – stated by telephone from her residence, which is now in Houston. “I am unable to say that this precise factor is what I’ll do, however I at all times knew I used to be going to do one thing very large on this planet. I simply did not know precisely what it might be.”

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Lacey Jean Brown was on the sphere sporting the Houston Texans’ helmet at NRG Stadium for one of many 32 NFL video games she’s hit in 73 days. Lacey Jean Brown

How precisely did Brown go from Oakley State and Kansas to search out his slice of social media success? Not like driving via Kansas, it was an up and down journey.

Brown – Birth name: Lacey Jane Ostmeyer She grew up in what she calls “small city USA”

“I had, at one level, three youngsters in my class,” she stated.

The youngest of the 4. Their mom was a trainer. Her father grew wheat and corn. They have been all sports activities followers. Brother performed soccer. Sister was a volleyball and energy coach. Brown performed basketball till she suffered a compound fracture to her leg. I graduated in 2015 as a part of the Nationwide Honor Society from Wheatland Excessive College in close by Greenfield.

At Okay-State, I studied enterprise.

“I at all times wished to do one thing in sports activities, however I did not actually know what that was,” she stated. “All through school, I used to be paying for all the pieces myself, my hire, my school, all the pieces. So I used to be working 20 to 30 hours every week to have the ability to assist myself. And so after I graduated, my principal focus was type of like with the ability to repay scholar mortgage debt.” “.

I received a job in Omaha as a monetary analyst for a startup firm. She was laid off, and went to Nike in Beaverton, Oregon, as a listing analyst within the NBA division, till that additionally ended as a part of a significant company layoff throughout the pandemic.

“I used to be clearly struggling to discover a job,” Brown stated, and took a number of part-time gigs, as a nanny, pet sitter, and soccer coach.

In the meantime, I began posting TikTok movies. Social media was nothing new to her. When she was youthful, she wrote private and infrequently emotional on-line weblog posts — a few of them about her Christian faithand others in regards to the household, together with one about her grandmother, Jane, who He died of Alzheimer’s disease.

“I used to be actually named after her,” she stated.

TikToks have been meant to be gentle, taking up sports activities and sports activities personalities. Just like the Halloween decorations within the garden of Cleveland Browns defensive finish Miles Garrett—they have been the skeletons of the quarterbacks he sacked. The posts have been good and attention-grabbing, which is a mirrored image of the writer.

And so they have been observed. by athletes who despatched her letters, and briefly order by Aaron Kochetsky, Director of Sports activities and Music Advertising at Talent transcendencean organization based in 2019 with a heavy concentrate on TikTok creators.

“I handle influencers,” stated Koschitzski. “I imply, we actually met her early final March. At the moment she was already publishing distinctive tales about sports activities. We noticed one thing distinctive and particular.”

Apart from the supervisor, Brown has an agent, bringing in sponsors and different offers. Her 32-game-in-73-day journey was sponsored by 33 teamA web based weblog/journal/betting odds web site began by a self-described former NFL govt. LinkedIn as “the leading football think tank.” It additionally has offers with Amazon, selling Thursday Soccer Fan attire and different Amazon merchandise.

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On her journey to NFL video games, Lacey Jean Brown has appeared with loads of mascots, together with the Blitz of the Seattle Seahawks at Lumen Area. Lacey Jean Brown

She stated it was the 32-game journey that brought on her TikTok and Instagram numbers to skyrocket. It was her concept, born out of affection for her nephew, quickly to be 11, who had suffered from most cancers his complete life.

“He cannot go to any video games,” Brown stated. And he is the largest sports activities fan ever—like the largest. My complete type of journey was for him. I advised him, ‘Hey, I am going to do that tour.'” And you may be with me on this journey.”

At every stadium, the Browns created mini-videos, stepping on the fields, tossing mascots: pie within the face with one, standing on a jumbotron with the opposite, cheering with the Dallas Cowboys cheerleaders of their white boots, a mad sprint from airports to automobiles to stadiums. By the way, she stated she confirmed up early and stayed via each recreation.

Now that her tour is over, Brown has new plans, each within the quick and long run.

She’s already deliberate to participate within the AFC Championship Recreation on Jan. 29, the place she expects to interrupt the information of her favourite workforce, after fingers crossed they beat Jacksonville within the divisional spherical on Saturday.

After that, possibly one other stadium tour.

“I feel the following step I’ll do is baseball,” she stated.

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Lacy Jean Brown took the time to pose for a photograph with a Buffalo Payments fan doused in ketchup and mustard. Lacey Jean Brown

How did Lacey Jean Brown do it?

How did Lacey Jean Brown hit 32 residence runs in 73 days? That is its schedule, residence workforce first:

Recreation 1: Thursday, September 29, Cincinnati Bengals vs. Miami Dolphins

Recreation 2: Sunday, October 2nd, Las Vegas Raiders vs. Denver Broncos

Third recreation: Monday, October 3, San Francisco 49ers vs. Los Angeles Rams

Fourth recreation: Thursday, October 6, Denver Broncos vs. Indianapolis Colts

Fifth recreation: Sunday, October 9, Washington Chiefs vs. Tennessee Titans

Recreation 6: Sunday, October 9, Baltimore Ravens vs. Cincinnati Bengals

Recreation 7: Monday, October tenth, Kansas Metropolis Chiefs vs. Las Vegas Raiders

Recreation 8: Thursday, October 13, Chicago Bears vs. Washington Chiefs

Recreation 9: Sunday, October sixteenth, Seattle Seahawks vs. Arizona Cardinals

Recreation 10: Monday, October seventeenth, Los Angeles Chargers vs. Denver Broncos

Recreation 11: Thursday, October 20, Arizona Cardinals vs. New Orleans Saints

Recreation 12: Sunday, October 23, Jacksonville Jaguars vs. New York Giants

Recreation 13: Sunday, October 23, Miami Dolphins vs. Pittsburgh Steelers

Recreation 14: Thursday, October twenty seventh, Tampa Bay Buccaneers vs. Baltimore Ravens

Recreation 15: Sunday, October 30, Minnesota Vikings vs. Arizona Cardinals

Recreation 16: Monday, October thirty first, Cleveland Browns vs. Cincinnati Bengals

Recreation 17: Thursday, November 3, Houston Texans vs. Philadelphia Eagles

Recreation 18: Sunday, November 6, Atlanta Falcons vs. Los Angeles Chargers

Recreation 19: Monday, November 7, New Orleans Saints vs. Baltimore Ravens

Recreation 20: Thursday, November 10, Carolina Panthers vs. Atlanta Falcons

Recreation 21: Sunday, November 13, Buffalo Payments vs. Minnesota Vikings

Recreation 22: Monday, November 14th, Philadelphia Eagles vs. Washington Chiefs

Recreation 23: Thursday, November seventeenth, Inexperienced Bay Packers vs. Tennessee Titans

Recreation 24: Sunday, November 20, Pittsburgh Steelers vs. Cincinnati Bengals

Recreation 25: Thursday, November twenty fourth, Detroit Lions vs. Buffalo Payments

Recreation 26: Sunday, November 27, New York Jets vs. Chicago Bears

Recreation 27: Monday, November twenty eighth, Indianapolis Colts vs. Pittsburgh Steelers

Recreation 28: Thursday, December 1, New England Patriots vs. Buffalo Payments

Recreation 29: Sunday, December 4, New York Giants vs. Washington Chiefs

Recreation 30: Sunday, December 4, Dallas Cowboys vs. Indianapolis Colts

Recreation 31: Thursday, December 8, Los Angeles Rams vs. Seattle Seahawks

Recreation 32: Sunday, December eleventh, Tennessee Titans vs. Jacksonville Jaguars

Associated tales from the Kansas Metropolis Star

Eric Adler has received quite a few nationwide, regional, and native awards for his reporting that usually tells extraordinary tales of abnormal individuals. A graduate of Columbia College’s Graduate College of Journalism in New York, he additionally teaches journalism ethics on the College of Kansas.


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