Hiring Now: MLK50's First Audience Engagement Manager

Hiring Now: MLK50’s First Audience Engagement Manager

At MLK50: Justice Through Journalism, our commitment to journalism that breaks down racial injustice and social and economic inequality means we listen and respond to our audience. This means that we must connect with our community.

We are therefore looking for an Audience Engagement Manager who will be responsible for promoting growth and kinship on Facebook, Twitter, Instagram and LinkedIn as well as developing strategies for new platforms, such as TikTok.

Success in this role will require a deep understanding of our mission and values, and a strong judgment of the news. They will have to be increasingly experienced with a social media presence for a medium-sized organization (preferably a news outlet). The ideal candidate understands the hustle and bustle of deadlines. They are an experienced content creator; They must know how to produce and edit news-driven content.

Most of all, the Audience Engagement Manager will communicate with a voice that makes the community feel included. A Memphis-like voice – gentle yet pointed, resilient, humorous, wise and learned. You know, like the blues.

About MLK50

Founded in 2017, MLK50 is an ambitious nonprofit digital newsroom focused on poverty, power, and politics in Memphis, Tennessee. Our mission is to report on the intersection of poverty, power and politics, and to bear witness to the making of movements and lived experiences. At MLK50, we believe journalism is a tool for liberation and we are here to help people – especially blacks, people of color, the poor, and all those who have been pushed to the margins – gain freedom.

MLK50 and its journalists continue to gain national recognition for work that makes a tangible and meaningful difference in people’s lives, including the Selden Ring Award for investigative reporting. We believe in cooperation: We have partnered with local outlets such as ProPublica And the Marshall Project. Our investigative reporting led a hospital system to erase nearly $12 million in medical debts for more than 5,300 patients and helped stop an oil pipeline that would have threatened the low-income black community.

We are financially sponsored by the MuckRock Foundation. Including our main sponsors Sordna Foundationthe Ford Foundation, Racial Equality in Journalism at Borealis Philanthropy, the Jonathan Logan Family Foundation, the Inasmuch Foundation and the Foundation Emerson Collective. We are also a newsroom partner with Report for America.

We believe in taking good care of MLK50 employees so that they can keep up with “good problems” in the spirit of the late U.S. Representative John Lewis. If you are looking for a job somewhere committed to breaking up the status quo, we are looking for you.

People Walking with the Poor People’s Campaign in May make their way through downtown Memphis on their way to the National Civil Rights Museum. Photography by Andrea Morales for MLK50

basic duties

  • Grow MLK50’s social media presence on Twitter, Facebook and Instagram and explore opportunities with new platforms like TikTok, with a focus on experience
  • Engage enthusiastically with our audience on social media platforms, including immediately responding to comments, direct messages and directions in a manner aligned with MLK50 values, editorial and branding standards
  • Manage social media calendar apps like Sendible and others as needed
  • Managing your social media marketing budget, adhering to best practices for Facebook advertising and promoted posts
  • Keep your editorial calendar for social media
  • Write quick articles, events and meetings via live tweets as needed
  • Coordination of monthly live events on social media, with support from the Digital Editor
  • Produce regular analytical reports using tools including (but not limited to) Google Analytics and Parse.ly, and make strategic recommendations based on those reports
  • Produce clean, concise content that showcases outstanding spelling and grammar skills and a solid understanding of AP style
  • Demonstrate proficiency in photography, audio, and basic graphic design (eg Canva)

around you

  • Patient: He has a good sense of humor
  • Collaborative: Prepare workshop ideas with team members
  • Flexible: Be smart and pivot when priorities change
  • Continuous Learner: Familiarity with (or desire to master the basics) of our publishing platform, WordPress, and other tools
  • Memphis!: Working knowledge (or desire to immerse yourself in) Memphis’ character, people, relationships, and ways
  • Innovative: thrives on sharing ideas and coming up with solutions
  • Curious: A passion to learn more about the topics and areas of MLK50 coverage, including housing, labor rights, labor, reproductive justice, health inequality, and environmental justice.
  • Align Values: Has a strong understanding and commitment to the mission and values ​​of the MLK50
  • News Consumer: An avid reader/viewer/listener of a variety of sources, including traditional news outlets, progressive media, and social media with sound journalistic judgment and news instincts.


  • Salary starts at $65,000
  • $3000 Recruitment Bonus
  • At least three weeks of paid leave, 10 paid holidays per year, and two “dark” weeks of at least 35 paid days per year
  • $1,000 annual professional development stipend
  • Unlimited sick time
  • 100% health insurance for the employee paid by the employer, 75% for dependents
  • Company supplied computer
  • Long and short term life and disability insurance
  • Technician salary of $50 per month
  • 4% employer 401k match
  • Annual cost of living increase

Location and work travel

  • You must live in the Memphis metro area or be willing to move

Physical requirements/working environment

The material demands shown here represent those that the employee must meet to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform functions.

  • While performing the duties of this position, the employee is regularly required to speak or listen.
  • The employee is frequently asked to use hands or fingers, or to handle or feel objects, tools, or controls.
  • The employee is sometimes required to stand, walk, sit, reach with hands and arms, climb or balance, bend, kneel, crouch, or crawl.
  • An employee must occasionally lift and/or move up to 25 pounds.
  • Specific vision capabilities required by this mode include near vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.
  • The noise level in the working environment is usually moderate.

We encourage applications from people who are willing to take on an ambitious role, but do not meet 100% of our requirements. We’re growing, so if you’re not a good fit for this job, you may be a good fit for the next.

Want to apply for this position? Email a cover letter and current CV to [email protected] By 5 p.m. Cairo time on October 24.

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