Instagram App on a Mobile Phone

Get your Instagram game on

Instagram is a powerful marketing giant – if you know how to get rid of some of its hidden features and highlights.

Instagram has approx 1.5 billion Monthly active users, according to Insider Intelligence ReportAs of 2019, Instagram was used by 69% of marketers who work with influencers.

For brands interested in marketing to people between the ages of 13 and 34, a social network can be a very effective place to increase awareness of the brand, audience, leads, and sales.

Let’s take a look at the ways brands use Instagram for marketing, best practices, and challenges of Instagram marketing.

Why should Instagram be your social media?

A study in August 2022 entitled Scrolling in social media for dopamine He revealed that 70% of the respondents are Instagram users, more than any other social media platform.

a July 2022 Report By Statista noted that 27.3% of Instagram’s audience in the US are between the ages of 25 and 34, and nearly 6% are between the ages of 13 and 17.

For brands whose customer base is largely made up of Generation Z, Instagram provides a great opportunity to reach and engage their audience.

But there’s more to Instagram than just Gen Z. CouponFollow recently released its 2022 edition Millennial Shopping Habits Trends Reportwhich revealed that 78% of millennials in the US follow brands on social media, and 54% indicated that their shopping habits are more influenced by Facebook (28%) and Instagram (27%).

Joe Sinkowitz, CEO of swellingHe told CMSWire, a warm-connected influencer marketing network, that brands seeking to appeal to Millennials and Generation Z consumers have moved away from using mega-celebrity influencers and are now more inclined to work with niche micro influencers who have built trust and expertise in a market.

“Getting direct sales on Instagram is easier than it used to be with profile links that lead the user to a list of current offers, but when paired with an influencer that offers limited-width coupon codes to their audience, it works really well,” he said.

Instagram is a very visual medium, so videos, photos, and illustrations work very well on the platform, especially for brands who want to showcase their products or services. The way brands use Instagram should dictate their brand strategies and goals.

Kat Koehler, Senior Director of Social Media at Horse Power Brands LLCCMSWire, a portfolio company for franchisees in the service industry, said the visual nature of Instagram has made it extremely beneficial for its franchisee brands. “Because it’s so visual, we really are using Instagram to build our awareness and demonstrate the power of what our brands bring to franchisees and their customers.”

Since Instagram users have short interest spans, Koehler said to keep your presence engaging and direct. “Having a great photo or video with a simple text overlay – there’s not much question about what it is. It’s clear and identifiable as branding.”

Related Article: How Influencers Help Build a Better Customer Experience

If you’ve got it, flaunt it

Many brands are already using Instagram for marketing purposes, and some, like nikehas very large numbers of followers (237 million).

Many influencers who primarily use other social platforms like YouTube or TikTok also have an Instagram presence that they use to allow their followers to see more of their personality and personal life.

Sam Guy Cookinga YouTube influencer, does this on his Instagram page:

As with other social media platforms, Instagram is a great place for brands to let their customers learn about their personality and sense of humor.

Not every post has to be a marketing or advertising statement – by regularly presenting beautiful images, funny or entertaining images, or informational content, customers will be more receptive when brands post actual marketing content.

In addition, Instagram is a great place for brands to showcase their products and services in action. Chandler Redding, Publicist and Brand Strategist at Otter PRan Orlando-based PR agency, told CMSWire that Instagram is where brands curate a library of moments where their product or service can be seen in use, whether it’s through a professionally captured photo or video, or in a review by an influencer. .

Redding suggested: “Brands should view Instagram as a stage to showcase their products and services and educate, entertain and inspire viewers.”

Insights and highlights are essential tools

Cassaundra Kalba, publicist at Otter PR, told CMSWire that the most powerful tool available to brands through Instagram is the Insights tab, but said the feature is only available to business accounts.

“Insights allows the organization to see when their followers are most active, by the hour, each day of the week. This is key to publishing content that will reach the largest audience,” Kalba explained.

“Access is also very important, which indicates how many accounts have viewed or interacted with your content,” Kalba said. “The higher the reach, the more likely your brand is to grow and attract potential customers. To increase a post’s reach, brands should always enable their location (to headquarters, or related places elsewhere), and complete the “alt text” section with keywords related to content, and include all relevant hashtags.”

Kalba recommended that brands respond to all comments and interactions with at least four-word responses, which will help build meaningful relationships with customers and tell Instagram that they are creating meaningful and thoughtful content, which also enhances the content.

Vicki Wu, Chief Marketing Strategist and Owner at Vicki Wu Marketingspoke with CMSWire about using Highlights, an Instagram feature she said many brands miss — even some well-known profiles.

“When someone visits an Instagram profile, like when they want to learn more about your business or find your links, those bubbles are the first things that appear right after the profile information,” said Wu, who explained that it’s really easy to make huge use of This area of ​​the brand profile, if you examine most companies – perhaps other than huge companies with a large marketing team – these highlights are sporadic and random.

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