One Twitter follower, who went viral after being photographed in a sleeping bag on the workplace flooring, has reportedly grow to be an influential determine within the firm beneath billionaire Elon Musk’s regime.
Esther Crawford, Director of Product Administration, Twitter, I made waves this November for sleepovers at the company’s San Francisco headquarters Musk has additionally pushed tight deadlines for an overhaul of his “Twitter Blue” subscription plan.
When Musk personally visited Twitter’s places of work a couple of days in the past, Crawford known as him on the firm’s on-site espresso store and requested for a one-on-one assembly. The Financial Times reported, Citing sources accustomed to the scenario.
Crawford, who was employed by Twitter in December 2020, needed to pitch Musk on her “ideas on funds and creators” on the social media platform, in accordance with the report.
The Monetary Instances reviews that Crawford’s daring transfer has angered some Twitter staff, together with a “higher-ranking chief” who berated her for going round senior administration bosses to speak to Musk.
“She was nobody who turned somebody as a result of she was prepared to promote her soul for her quarter-hour of fame,” one former senior Twitter worker instructed the Monetary Instances.
The Submit has reached out to Crawford and Twitter for remark.
Since then, the 39-year-old Crawford has risen to grow to be “among the many most influential leaders of the outdated guard” on Twitter since Musk applied sweeping layoffs, in accordance with the Monetary Instances.
It’s reported to be overseeing the implementation of a revamped “Twitter Blue” and an rising initiative so as to add cost performance to the location.
Crawford has amassed greater than 50,000 followers on Twitter, the place she posts a mixture of company-related tweets and galvanizing profession recommendation.
However its speedy rise to prominence since Musk purchased the location for $44 billion final October has prompted a divisive response amongst present and former Twitter staff. Some name her a key voice in the course of the firm’s turnaround, whereas others allegedly view her as an “opportunist.”
Twitter product supervisor Evan Jones shared the preliminary picture of Crawford sleeping on the workplace flooring, together with the caption, “Once you want one thing out of your boss at elon twitter.”
Crawford retweeted the photo With the caption, “When your staff is working across the clock to hit deadlines, generally you #SleepWhereYouWork.”
When the sleeping bag picture sparked an alarm on social media about working situations at Musk’s Twitter, Crawford posted a sequence of tweets defending the transfer.
We’re #OneTeam and use the hashtag #LoveWhereYouWork to indicate it, which is why I am retweeting it with #SleepWhereYouWork — a cheery nod to my fellow Tweeps. We have been within the midst of a loopy public takeover for months however we’re sticking it out and I am so happy with our power and resilience. “.
In November, staff who survived an preliminary spherical of job cuts had been instructed to “subscribe.” to “working long hours at high intensity” or expelled.
Musk has pushed Twitter’s remaining workforce to undertake a “robust” work surroundings as he tries to show across the struggling website.
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