Ninh Cong Hoang, 22, a contemporary graduate from the College of Overseas Commerce in Hanoi, is a digital content material creator with 1.3 million followers on TikTok and 215,000 subscribers on YouTube.
He as soon as loved drawing comics in his spare time earlier than beginning to use his artistic concepts to make TikTok movies.
After six months, he determined to grow to be a content material creator for good as a result of it was extra “thrilling” than the earlier jobs he had.
Than Lam, 23, from the northern Thai province of Nguyen, acquired a job within the monetary trade after commencement, however he was bored with getting up early each morning and touring seven kilometers to work every single day.
In addition to, the corporate’s surroundings has a strict schedule and an excessive amount of strain.
She provided to assist develop content material for a promotion when a detailed buddy launched a ladies’s clothes retailer as a result of she knew tips on how to edit and create brief movies.
After her buddy’s Fb and TikTok gross sales channels shortly turned efficient, she selected to give up her job, begin her personal channel and pursue a profession as a social media content material creator.
The attract of changing into a content material producer, in response to Hwang, Lam, and lots of others within the 16-24 age group, is expounded to the independence and freedom that comes with being their very own boss, to not point out the truth that they’re the primary digital native born in a world of large technological developments and improvements. .
Ninh Cong Hoang records himself for a video. Photo courtesy of Hoang
Software company Adobe’s October report titled “Monetization in the Creator Economy,” which surveyed around 9,000 online non-professional creators in the U.S., the UK, Spain, France, Germany, Australia, Japan, South Korea, and Brazil, found 48% saying content revenues represent over half their monthly income.
Gen Z is “betting big on the Creator Economy” and “their entrepreneurial spirit is inspiring the pursuit of non-traditional jobs, including content creation,” it said.
It found 49% of content creators aged 16-18 would rather start a creative business than attend college, and 54% of Gen Z monetizers expect to earn more in the next two years than they did in the past two.
According to Tran Thi Thu Phuong, senior recruitment manager at 40HRS, an American recruitment firm in Vietnam, generating content for social networks has become a career trend and “potential playground for creative enthusiasts” in recent years.
Young people now have more earning alternatives thanks to social networks like Facebook, TikTok, YouTube and Instagram.
But the high incomes notwithstanding, digital content makers face the challenge of constantly coming up with new and unique concepts to attract viewers.
Phuong says: “The secret to success is creativity. Another issue that young people face is developing engaging material in a short period of time to keep up with the latest trends. Budgeting is challenging as well.”
However, many young people are creating admittedly controversial and polarizing content to gain viewership and increase audience interaction.
According to a person in the advertising industry, the number of views, followers, and comments are significant indicators to consider when analyzing a channel’s influence and revenues.
In Vietnam, for example, a TikTok account with over 500,000 followers can earn over VND6 million ($242.38) per video.
Le Quang Tu Do, director of the Department of Radio, Television, and Electronic Information, says there is a fine line between “offensive” content and “violating the law.”
“To attract more views and comments, many people are willing to produce content that is dangerous, not educational, offensive, or violates the law, customs, and traditions.”
According to TikTok’s Q1 2022 transparency report, Vietnam was among the 30 markets with the most deleted videos, with some 2.43 million removed for violating community policies.
They were removed for violating guidelines related to nudity, sexual acts involving minors or inciting violence but also for scary content, harassment, bullying, suicides, and others.
Vietnam is also consistently ranked in the top 10 markets for deleted videos on YouTube, with their numbers ranging from 70,000 to more than 200,000 every quarter.
Child safety, fake news and violent visuals are common reasons for videos to be taken down.
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