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Content writing challenges and limitations of artificial intelligence

Second in a short series on how companies can take advantage of AI writing software in their marketing departments. In this article, we learn about the limitations of artificial intelligence.

AI writing software has more possibilities and use cases than ever before – especially when it comes to creating content automatically. As such, marketing departments and content writers are starting to use these tools to automate production and reach their digital marketing goals.

However, even with the advancement of these tools, it is not a flawless solution.

For this reason, this article addresses the challenges associated with this technology as the second installment of our short series on AI Writing Program for Marketing. This way, you get a clearer understanding of these tools and what to expect when using them. We covered the basics of writing AI in Part 1 of the series.

Challenges: Will AI writing tools replace human content writers?

AI writing is a polarizing topic – particularly among the digital writing and marketing industries. One of the biggest concerns in these societies is the threat that AI writing programs pose to writing-focused professions.

And for good reason!

If companies can cut costs by replacing human writers with artificial intelligence, what is stopping them? Alexander Lewis, freelance writer and founder Lewis’ business writingcomments:

“What I’ve found is that AI writers are good helpers when it comes to selecting articles or coming up with one-off alternatives…but if you’re looking at AI to capture what people like about good writing and scriptwriting — stories, big original ideas, etc. That – these tools fall short.”

Let’s discuss four reasons behind the limitations of AI writing tools:

1. He cannot form his own opinions or insights

While AI writing software accesses billions of web pages to deliver relevant content, it cannot form original opinions, insights, or conclusions.

Robert Zyglinsky, Managing Editor and Researcher at muscle breakHe says, “AI copywriting tools are impressive, but not innovative. It’s a machine. They eat human-written articles and content to create something new. AI tools create great copy, but new doesn’t mean original.”

Therefore, it may be best to steer clear of the AI ​​writing tool if you are working on thought leadership pieces, niche content, tech articles, or if you have experience with a topic. This way, you can create high-quality, original content filled with examples, expert advice, data, and more.

Related Article: AI Writing Software for Marketing: The Basics, Part 1

2. Struggles with long-form content

These tools tend to struggle with long, complex and technical content – often resulting in repetitive or factually wrong articles. Pooja Seshadri, Marketing Assistant at NarutoShows:

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