Here’s our lowdown on the best social media management tools to help you with everything from video editing to data analytics.
Much has been said about the impact of social media on how people interact with a brand. A single post on social media can change your entire brand image. As much as the popularity of social media is about luck, it is also about strategy. This is the reason why more and more companies are setting up social media managers. according to exploratory study, spending on social media increased by a whopping 74% between February and June 2020, at the start of the pandemic. So, if you decide to pursue a career as a social media manager, we round up some of the best tools you’ll need with a focus on what your job description typically entails:
1. Data analysis
Frustrated with the poor performance of social media despite significant investments, companies have turned to investing their money in data analytics software solutions to understand their audience. In fact, in 2022, About 37% of companies In the United States began investing in data analytics.
As an in-house or freelance social media manager, you will need to own and use social media analytics tools. After all, you will ask them to monitor brand performance and strategize accordingly. Some of the tools you can use include:
- HowSociable – A free tool that studies metrics across 12 social media platforms.
- HootSuite – a paid tool that integrates multiple networks.
- Google Analytics – A free tool that tracks brand website traffic.
2. Track trends online
An essential part of being a social media manager is keeping up with trends. All things considered, this is what the success of your social media strategy will depend on. No doubt you don’t want your brand to be stopped when a new trend emerges.
To make sure you’re always on top of the latest trends, use our social media listening tools. Some examples include:
- Mention – a paid tool that tracks online conversations in real time.
- HootSuite Insights – A free tool for analyzing social media conversations.
- Google Alerts – A free tool that provides real-time alerts for new online content.
3. Content creation
After tracking trends and analyzing company performance, you are also responsible for creating engaging content for different platform features, from Instagram Reels to Twitter posts. This is where photo and video editing tools come in handy. If you are skilled at using them, consider making use of platforms, such as Adobe Photoshop, Premiere Pro, Darkroom, or Final Cut Pro. However, if you’re trying to stick to a budget or are just starting out, you may want to use more free and beginner-friendly apps, such as Canva, iMovie, or Pablo.
Besides drawing tools, you may also need access to AI-driven text writing tools to create captions, blog posts, and the like. These tools can save you time and help you create quality content. Some of the popular AI-powered copywriting tools are:
- Jasper – The starter plan costs about $49 per month.
- AI Version – Offers a free version that saves 2,000 words per month.
- QuillBot – Offers a free version with limited features.
4. Content planning and scheduling
The ability to collectively plan and schedule social media content is an essential skill for any social media manager. It saves you time from having to post manually every day, allowing you to take a step back and analyze your posts’ performance. Most importantly, it helps you to be more strategic with your content, especially when you consider budget and timing. To do this, you can use social media planner tools, such as Buffer for scheduling, ContentCal for planning, or even Google Calendar to set reminders!
5. Dealing with followers
No social media strategy is complete without a focus on engagement. As a social media manager, your job is to interact with your brand followers and build relationships. The best way to do this is to actively monitor all comments, direct messages, and mentions. This way, you can quickly engage and interact with anyone who has something to say about your brand.
Of course, there can be a lot to keep track of, which is why you might want to use social media management tools, such as Sprout Social, Hootsuite, or Buffer. In the future, you may even be able to use artificial intelligence to automate your digital communications, giving you more time for yourself — a luxury for those in the social media arena.
6. Collaborate with your team
If you are not an island, you will probably be asked to work with a team of social media professionals who specialize in different skills. For example, you might have a copywriter on your team who creates the captions for your posts while you focus on creating the visuals. In any case, it is important to be able to work well with others and to be able to share files easily. This is where project management tools come in handy. Some of the popular options include Asana, Trello, Notion, and Slack.
7. Report your results
Last but not least, as a social media manager, you are also responsible for reporting the results of your efforts to your boss or client. This is where data visualization tools come in handy. With them, you can take all the numbers and metrics you’ve collected and turn them into easy-to-understand visuals. This way, you can demonstrate the impact of your work quickly and effectively. Some popular data visualization tools include Tableau, Google Data Studio, and Microsoft Power BI.
Finally, as a social media manager, you need the spirit of being able to work and a willingness to keep learning. Social media is always changing, which means there are always new platforms, new features, and new trends to learn about. So, if you love hashtags, memes and everything related to social media, then this job is definitely for you.
Title image by Pexels
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