Social media may have started as a way to connect with people and provide entertainment, but it has evolved over time to become one of the most powerful marketing tools in the world. As a result, companies are shifting their focus to social media to reach their massive market, resulting in a growing field of social media jobs.
However, as social media jobs are a new development, job roles can be ambiguous. This article will help clear up the confusion and shed some light on the best social media jobs – their salaries, responsibilities, and the certifications you’ll need to impress any employer.
Social media posts are all about connecting a brand with its target audience. You can consider it as an extension of your normal marketing functions, specialized only in social media. It is about popular social networks like Instagram, Facebook, LinkedIn, Tik Tok and Twitter and involves building, developing and maintaining a digital following.
Social media jobs are very lucrative, with salaries ranging between $50K and $70K. Below, we have listed some of the best job titles on social media. However, remember that because it is a new field, some of these jobs have overlapping responsibilities, so ask several questions before deciding on your job role.
1. Social media manager
Certificates: Meta Social Media Marketing Professional Certificate
To become a great social media manager, you must understand the nuances of different social media sites – for example, how LinkedIn prefers long-form content and short form on Twitter. You should also be good at engaging your audience and aware of current trends.
In this role, you will work closely with social media strategists to implement content strategies while managing your client’s social media accounts. You may be responsible for several social media accounts across different social media sites, so the key skills required for this role are the ability to prioritize and multitask.
2. Content Strategist
average income: 63,801 dollars
Certificates: Content Strategy Course
Not all forms of content are created equal. Some spread viral, while others hardly receive the views and disappear in the Internet channels. The job of a content strategist is to learn relevant content and use this information to develop a content strategy on the brand that advances business goals.
Most of the responsibilities of content strategists revolve around creating new content models and ideas, such as videos, blog posts, and newsletters. However, they also engage in analytics and explore data from past campaigns to better understand what form and length of content best appeals to their audience.
3. Social media strategist
average income: $55253
Certificates: Google Data Analytics Professional Certification
Social media strategists are trend watchers. They monitor popular trends, determine if they appeal to the company’s target audience, and develop ingenious ways to incorporate them into their business strategy.
Their job requires them to be familiar with several social networks and may also help with content dissemination and automation of social media posts. In addition, they communicate with content strategists and social media managers to ensure a coherent social media strategy.
4. SEO Specialist
average income: 48,807 dollars
Certificates: HubSpot Inbound Marketing Course
One of the best ways to grow your social media presence quickly is to rank well for popular keywords. As an SEO specialist, your job will be to ensure that your social media posts also follow best SEO practices in addition to providing real value.
This highly analytic role requires you to be highly adaptable as SEO rules change frequently depending on the search engine. Some of the job requirements include performing keyword research, optimizing content, and ensuring the site complies with SEO guidelines.
average income: $53,426
Certificates: Certified Community Manager Meta
Community managers are a critical component behind the success of top brands like Apple and LEGO. They move on from where social media managers leave. Instead of focusing only on attracting consumers, they work to create loyalty and establish a connection between the brand and its customers.
They do this by monitoring social media spaces for mentioning their brand and interacting with customers. The community manager’s responsibilities include building relationships with consumers, influencers, and industry professionals, resolving customer complaints, and monitoring the health of the brand’s community.
6. Link Manager
average income: 70 thousand dollars
Certificates: Cornell Social Media Marketing Certificate Program
While showing your content in front of as many eyes as possible is essential, it’s also essential to make sure they engage with it. Therefore, engagement managers are critical factors in the wheel of social media marketing. Their job is to increase conversions and get the audience to engage with social media content, whether it’s by subscribing, following, commenting, or buying a product.
To be an engagement manager, you must understand the psychology of consumers. You must know what makes them click and relate it to your content strategy. For this role, duties include responding to comments and messages, promoting partnerships with competitors, and communicating with brand ambassadors.
Although a degree in a related field such as marketing, journalism, or advertising is an added advantage, you do not need to obtain a degree to get jobs in social media. The field is still young, so employers focus more on results than qualifications. Instead, focus on the five steps below to build your career in social media.
Choose your role
While it is a good idea to have a skill across the board, you will find it more beneficial to hold yourself together and establish yourself as an expert in a particular field. If you are having trouble choosing, take inspiration from any of the job roles listed above.
The next thing you should do is to know all about your chosen social media job. You might think you know all there is to know about social media, but there is a vast difference between using social media for entertainment and using it for business. Learn the basics of social media marketing by enrolling in online courses and guides.
Show your skills
One way to show potential employers that you know your stuff is by showing it on your social profiles. Develop a presence on major social media sites, and build an engaged and responsive audience. This way, you can easily convince employers to repeat the same thing to them.
Get hands-on experience
You can get hands-on experience by volunteering to manage social media accounts for your school, local business, or other community organization. Alternatively, you can apply for an internship and learn from experts. Either way, you’ll learn on the job and have hands-on experience that you can include in your portfolio.
Go look for a job
Social media sites like LinkedIn and Twitter are great ways to learn about job opportunities. Follow brands you’re interested in to get notified about their vacancies. Alternatively, you can use these sites to connect with professionals who can refer you for jobs.
Yes, social media jobs are a great career option to pursue. They pay well, and as social media becomes more and more popular around the world, they are only going to become more important. However, to stand a decent chance of landing a great job in the industry, you must be excellent in your profession and present an attractive social media brand image to potential employers.
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